Employee advocacy

Why more companies are investing in employee advocacy

Companies are realizing that traditional marketing needs to be complemented by more personal and authentic communication. The impact of employee advocacy is significant, and businesses that actively embrace it see measurable results.

Apr 4, 2025

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Inhoudsopgave

‍Employee advocacy can be seen as a modern approach to greater reach and engagement.

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The benefits of employee advocacy

Social proof & reduced advertising costs

Platforms like LinkedIn prioritize personal posts over corporate ones. An employee’s post reaches five times more people than a corporate post. This allows businesses to cut advertising costs while building credibility.

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Content amplification: expand your reach 100x

Most companies have only a few corporate social media accounts, while they have hundreds of employees. Imagine if 100 employees share a post—reach grows exponentially without additional marketing spend.

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Stronger recruitment & employer branding

Employees' networks are full of potential candidates. Employee Advocacy naturally introduces people to the company culture and job openings, improving and accelerating recruitment efforts.

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Direct impact on revenue & growth

Companies that invest in Employee Advocacy grow faster. Research shows that businesses with a structured Employee Advocacy program achieve 20% more revenue growth, and leads generated through brand ambassadors are 7x more likely to convert than cold leads.

It’s clear: employee advocacy is more than just a marketing tool, it’s a powerful strategy for growth and brand building. With a clear strategy, you can engage employees from day one.

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Employee advocacy

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Employee advocacy

Hoe maak je Employee Advocacy tot een succes?

De vijf belangrijkste elementen voor een succesvol Employee Advocacy programma zijn duidelijke doelen, goede training, actieve betrokkenheid, gebruiksvriendelijke tools en voortdurende optimalisatie.

Employee advocacy

Waarom steeds meer bedrijven inzetten op Employee Advocacy

Employee Advocacy is een krachtige strategie waarmee bedrijven hun bereik vergroten, advertentiekosten verlagen en een sterker werkgeversmerk opbouwen via authentieke communicatie van medewerkers. Bedrijven die hiermee aan de slag gaan, zien snellere groei, effectievere werving en een hogere conversie van leads.

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