SRO Framework: Strategy & Structure

Set-Up Platform

To ensure everything is set up for success from the start, we begin with a structured setup process. This ensures all foundational elements are in place, allowing your team to move forward smoothly. The key steps include:

• Domain Setup: We’ll help you set up your custom domain within the Apostle platform, ensuring that your social media activities are seamlessly integrated into your company’s infrastructure.
• Feature Demonstration: A detailed walkthrough of Apostle's key features to ensure your team understands how to use the platform effectively.
• Evaluation Schedule: We establish a regular schedule for progress evaluations and strategy check-ins, helping you monitor the effectiveness of your program.

This structured setup lays the foundation for a successful SRO program and ensures your team can hit the ground running.

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Strategy Fundamentals

A strong social media strategy starts with clear goals, targeted groups, and well-defined content pillars. These fundamentals ensure that your social media efforts align with your broader business objectives.

• Setting SMART Goals and KPIs: The SRO program starts by identifying specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals guide your strategy and help track the success of your social media efforts. KPIs are set to ensure these targets are met.
• Target Groups: The SRO strategy targets both internal and external groups. Internally, it identifies which colleagues will participate in the program. Externally, it defines the audiences your company wants to reach through social media advocacy, ensuring the right people are part of your strategy.
• Content Pillars: Content pillars are the main themes your social media strategy will focus on. Typical content pillars include thought leadership, personal stories, business updates, event promotions, and curated third-party content. These pillars provide focus and structure, ensuring your communications stay relevant and engaging.

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Structured Approach

To ensure smooth collaboration, roles and groups are assigned across departments, regions, and roles. This organization allows you to target the right people with relevant content, ensuring everyone contributes to the overall strategy.

• Groups: Based on departments, job roles, or regions, groups allow you to filter who receives suggested posts. This ensures that each message is directed to the right audience, avoiding irrelevant content.
• Roles:some text
  • SRO Professional: These are the product owners of your SRO framework. They oversee the strategy, ensuring quality and guiding the team through all phases of the program. SRO Professionals come from marketing or other departments and manage the overall framework, liaising with leadership and ensuring tasks are completed.
  • Social Master: The Social Master creates and curates content aligned with your social media strategy. They ensure that the right content is distributed to brand ambassadors and manage all content creation within Apostle.
  • Social Activator: These are your senior leaders who inspire and motivate the team. They support the Social Master by activating colleagues and helping identify Social Ambassadors.
  • Social Creator: Social Creators contribute by gathering and uploading photos, videos, and stories from across the company. They feed the content pipeline, ensuring a steady stream of authentic material for your brand.
  • Social Ambassador: The ambassadors are the employees and external advocates who share content on their personal networks, amplifying your company’s reach and visibility.

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Integrations

To streamline your workflow and keep everything in sync, Apostle integrates with your existing tools like PowerBI, HubSpot, WhatsApp, and more. These integrations ensure your data flows seamlessly between platforms, helping you track engagement, register leads, and sync analytics with your CRM or ATS systems.

For example:

• WhatsApp integration allows you to schedule posts and onboard colleagues via a channel that boasts a 98% open rate, ensuring your messages reach a wider audience.
• CRM integrations make it easier to track leads and manage customer relationships.

These integrations should be set up before onboarding your team to ensure everything works smoothly from the start.

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Conclusion

Building a strong social media strategy starts with the right structure. The SRO framework provides everything you need to align your team, create a focused content strategy, and ensure your advocacy program runs smoothly. From defining clear goals and identifying key target groups to leveraging roles and integrations, this structure supports efficient teamwork and effective social media management.

You can follow our step-by-step templates and instructional videos to set up your strategy independently. However, our SRO professionals are always available to guide you through the process, ensuring a smooth setup and maximizing your results. Whether you’re taking your first steps or looking to optimize an existing program, the SRO framework is here to support your success.