SRO Framework: Strategy & Structure

Set-Up 

We guide you through the initial set-up to ensure a smooth start to your social media journey. The process includes:

• Domain Setup: we’ll help you integrate your custom domain within the Apostle software, ensuring your social media activities are seamlessly connected to your company’s infrastructure.
• Feature Demonstration: a comprehensive walkthrough of Apostle’s key features helps your team understand how to use the platform effectively.
• Evaluation Schedule: we set up regular evaluations and check-ins to monitor your program’s progress and make adjustments as needed.

With this structured set-up, your team is prepared to hit the ground running.

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Strategy Basics

We help you define clear goals, identify target audiences, and establish content pillars that align with your business objectives, ensuring your social media efforts stay focused and impactful.

• SMART Goals & KPIs: together, we establish SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and key performance indicators to track success and drive your strategy.
• Target Groups: the SRO framework helps you target both internal groups (your colleagues) and external audiences you want to reach through social media advocacy.
• Content Pillars: these are the main themes your social media strategy will focus on, such as thought leadership, personal stories, business updates, event promotions, and curated third-party content.

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Roles & Groups 

To streamline collaboration, we help you assign roles and organize groups within your team, ensuring relevant content reaches the right audience.

• Groups: You can organize your team by departments, regions, or job roles to ensure each message is sent to the appropriate audience.
• Roles:some text
  • SRO Professional: Oversees the strategy, manages the SRO framework, and ensures tasks are completed on time. Besides, they create and curate content aligned with your strategy, distributing it to brand ambassadors.
  • Social Activator: Senior leaders who inspire and motivate the team, helping to engage and identify Social Ambassadors.
  • Social Creator: Gathers and uploads photos, videos, and stories from across the company, ensuring a steady flow of authentic content.
  • Social Ambassador: Colleagues and external advocates who share content on their personal networks, amplifying your company’s reach.

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Apostle Academy

Your team can access the Apostle Academy, a library of training videos and learning materials designed to continuously develop their social media skills and keep their activities aligned with your business strategy.

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Integrations

Apostle integrates seamlessly with tools like PowerBI, HubSpot, and WhatsApp, allowing for smooth data flow and efficient management of your social media efforts.

• WhatsApp Integration: Use WhatsApp to schedule posts and onboard colleagues, benefiting from its 98% open rate to reach a wider audience.
• CRM Integrations: Apostle’s CRM integration helps align your social media activities with sales and marketing strategies by tracking leads and managing customer relationships.

By leveraging these integrations, you streamline your workflow and maximize the impact of your social media efforts.

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Conclusion

Our SRO framework provides the structure you need to create a focused social media strategy that aligns with your business goals. From setting up your team to organizing roles and integrating with your existing tools, we help you manage your advocacy program effectively.

You can follow our step-by-step templates and instructional videos for a self-guided setup, or work with our SRO professionals for additional guidance. Whether you’re new to social media advocacy or looking to optimize an existing program, our SRO framework is designed to support your success at every step.