Cycling | Partner advocacy

Every bike dealer a local channel

National campaigns don't fill local showrooms. Dealers and shop teams do, by sharing the latest bikes and gear on social media with local audiences. Turning reach into test rides and sales.

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EU leader in employee advocacy | High performer support | Best ease of doing business with
EU leader in employee advocacy
4.2 out of 5 stars
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Trusted by cycling brands across Europe.
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The problem

The changing marketing reality.

Traditional digital marketing channels are becoming less effective. Recent research shows the numbers are moving in the wrong direction.

−67%

Website traffic from traditional digital channels.

−39%

Paid search traffic over the last two years.

+24%

Cost per click — paying more for less reach.

The opportunity

Customer research online and buy offline.

Most bike sales still happen in store. The winner connects online discovery to the local dealer, through people instead of ads.

88%

of shoppers research online before buying offline.

29%

have bought from a brand they found on social media.

46%

of all searches are local.

78%

of your followers visit you store at least once.

The OUTCOME

What this delivers for cycling.

  • More test rides and sales: turn dealers and shop teams into a local sales channel.
  • On-brand from HQ to local shop: consistent brand across every dealer and market.
  • Central control, local relevance: pre-approved content publishes locally. No rogue posts.
  • Reach riders beyond ad budget: regional dealers can help you reach more without having to spend more.
  • Multilingual and localised: auto-translated and localised per page, market and store.
The solutions

One platform that works for two solutions.

The cycling market wins by activating your dealers, sales colleagues and workers on the shop floor.

01
Dealer & partner advocacy

Activate bike dealers and stores with pre-approved content that publishes to their own pages, localised automatically.

  • Auto-publish to dealer and store business pages.
  • Localisation per store: address, stock and offers.
  • 100% publishing with automatic approval, no rogue posts.
02
Employee advocacy

Turn shop colleagues and sales reps into a channel, sharing bikes, gear and rides with the local audiences they already have.

  • Share new models, promotions and seasonal campaigns.
  • Drive local footfall and test rides.
  • One-tap sharing via app, track reach to sales.
Icons of tool we can integrate with.
integrations

Built to integrate, not replace.

  • Apostle is making employee advocacy part of current workflows.
  • Employees receive content suggestions through channels they already use, such as email or WhatsApp.
  • Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
  • Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.
Start here

Experience how it works in 30 days, risk free.

No big rollout, no commitment. We handle the groundwork, then you run a focused 30-day experiment with a small group. When it's done, you decide whether to continue or not.

01
Preparation

SRO Gap analysis and goals, content pillars, group selection and your intranet connection. We'll make sure everything's ready before day one.

02
The 30-day experiment

The clock starts. Your group shares, we help activate, and the SRO dashboard tracks reach, earned media value and engagement in real time.

03
Your decision

A ready-made business case on your real results, not estimates. Decide if and how you scale and at which plan.

Start
Day 1 – 30
Day 30
€1,450 one-time

Preparation included, everything ready before the 30 days begin.

Start the experiment →
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The results. Don’t just take our word for it.

Trusted by retail organisations across Europe. Discover all cases about how organisations successfully activate their people.

Top-rated on G2 as a High Performer.

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Trusted by organisations building employee advocacy at scale.

5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
Marketing manager, Shimano
5 stars
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager, Mérieux Nutriscience
5 stars
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing manager at Canon Europe
5 stars
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
CEO Centralpoint
5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Business partner, Wienerberger
5 stars
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Business partner, Crowe Foederer
5 stars
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Communications, Bridgestone
5 stars
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer, van der Velden
5 stars
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer, PIDZ
5 stars
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment engineer, Enexis
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Ready to activate your dealer network?

Request more information about the 30-dayexperiment, or book a demo