Trust is a cornerstone of the insurance industry. Placing employees at the heart of your social media strategy is essential, as they are experts in the field. By leveraging their networks for communication, you not only enhance trust but also maintain direct contact with your target audiences.
92% of people trust posts from their networks more than branded messages. When employees share relevant content, they attract potential leads by providing an implicit endorsement, which is often more persuasive than traditional advertising.
By sharing content on personal social media, employees expose the brand to diverse and otherwise inaccessible audiences. This amplification increases the company's visibility, reaching different demographics and geographies, and broadening its market presence.
Employee advocacy boosts your company's brand by adding a personal touch to corporate messages. When employees share genuine stories, they create a relatable image, highlighting the company’s positive culture and commitment to customers. This authentic portrayal enhances the company's reputation and attracts clients.
“Apostle provides a central place where we can prepare all our social media posts for our employees, making it easy to share content.”
Looking to empower your colleagues in insurance as brand ambassadors? These are the packages we recommend!
Effortlessly manage your company pages and optimize your social workflow in one intuitive dashboard. Share your brand’s story with your dedicated followers.
Combine social media publishing with your initial steps in employee advocacy. Expand your reach by not only posting on your company pages but also tapping into the networks of your colleagues.
Advance your employee advocacy efforts by transforming your colleagues into true brand ambassadors. Implement effective behavioral strategies and a comprehensive onboarding process to support this transformation.
Discover firsthand the efficiency and impact of having all your social media activities in one place, tailored to your business maturity and social media strategy. Don't just take our word for it—try it out and experience the difference for yourself!
"We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results."
''Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.''
"The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!"
ZZP-wetgeving: benut de kansen via de sociale netwerken van collega’s en maak van ZZP’ers vaste collega’s
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