Enter text, upload images, videos, and PDFs/carousels
Add links and (pre-set) UTM-codes
Add post variants adapted to platform requirements
Post preview: get a sneak peek
Save drafts for later editing
Media Library
Tile and list overview of all images, videos, and PDFs used in posts
Add content from your local files
Filter on content per topic
Inbox & Messaging
Receive LinkedIn, Instagram, Facebook, X, and WhatsApp messages in one dashboard.
View, reply, and organize incoming messages.
Schedule & Manage Social Media Posts
Connect 4 corporate pages
Schedule posts, reels, and stories
Choose the date and time to post
Social Analytics
Analyze engagement metrics
Generate and analyze performance reports
Filter analytics by data range and platform
Social Listening
Receive brand mentions from news sources
Get real-time notifications for new mentions
View, filter, and use mentions in posts
Growth: Employee Advocacy First Steps
Employee Advocacy
Receive post suggestions via email
Approve or edit the post, and publish it on LinkedIn with just one click
Post Variety
Create multiple post text variations for different colleagues
Add a slider with multiple images colleagues can pick from
Select date and time ranges for posts
Improve Your Content
Colleagues can provide feedback on why they don't want to share the post
Onboard and Activate Colleagues
Send invite templates to explain the process to colleagues
Send automated and manual post reminders
Customize email subjects and add a personalized message to post suggestions
Analytics and ROI Reporting
Track individual performance metrics
Gain valuable post & team insights
KPI & benchmark dashboard
ROI calculators
Support
Email support
Access to the extensive knowledge base
Activate: Employee Advocacy Pro
Social Media Content Strategy
Manage your content strategy with pillars, topics and labels
Create groups to differentiate colleagues
Post Variety
Create post text variants with AI
Automatic text translator
User Management
Sign up landing page to invite colleagues
Onboarding flow for a seamless enrolling
Bulk invite and manage all users
Mobile App
One-click posting on social media
Optional: custom white label app
Integrations
Single Sign On (SSO)
BI Integration
WhatsApp
Bitly
Social Reach Optimization Framework
Step-by-step framework to onboard colleagues as active brand ambassadors
Explainer videos and templates
Coach sessions with a dedicated professional
Activity Optimization Tools
Custom notifications and announcements
Post reminders via WhatsApp, mail, and mobile app
Leaderboard & gamification
Re-engagement tools
Gather Authentic Content
Users submit content via WhatsApp & mobile app
Inspiration wall to collect user-generated content
Analytics and ROI Reporting
Analytics individual performance
Post & team insights
KPI & benchmark dashboard
ROI calculators
Support
Livechat & email support
Access to the extensive knowledge base
Local Hero: Activate Local Heroes
Local Business Pages
Connect business pages of dealers, retailers, franchisees, and other business partners
Schedule posts, reels, and stories
Auto publish on business pages without manual approval
Post Variety
Create post text variants with AI
Automatic text translator
Content Mapping
Advanced group structure for labels, shops, and other local heroes to provide relevant posts at the right time
Advanced topic management
Personalized content with custom tags, such as store location
Reporting & Analysis
Analytics on store performance
KPI & benchmark dashboard: compare your results to others
Advanced PowerBI integration
Brand Structure
Manage multiple brands, locations, and countries in one dashboard
Bulk edit profile and cover photos of business pages
Scalable Onboarding
Science-driven onboarding designed for local heroes
WhatsApp bulk onboarding and sign up landing page
Activity Optimization Tools
Post suggestion notifications
Leaderboard & gamification
Send announcements per group or topic
Post reminders via WhatsApp, mail, and mobile app
Re-engagement tools
Support
Livechat & email support
Dedicated customer success professional
Access to the extensive knowledge base
Discover Tailor-Made Plans
Designed to start and expand in alignment with your business's maturity and social strategy. You only pay for the plan you choose; previous plans are included.
Ranked High Performer Winter 2025 | Best Support Winter 2025 | Best Ease of Doing Business with 2024
Ranked High Performer Winter 2025
Employee Advocacy Plans
Every plan includes a one-time set-up of €1,499. This is a crucial initial phase to ensure that the Apostle software is optimally implemented within your organization.
Social Publishing
€159/mo
Great to start with:
Publishing
✔ Posts, reels & stories
Create posts, reels and stories. Add image(s), a video or PDF file.
✔ Links & UTM's
Include links in your post and track traffic using the integrated UTM builder.
✔ Platform-specific posts
Customize posts per platform with variants to make sure the content fits perfectly.
✔ Drafts & previews
Save a post as a draft you can edit and publish later. The preview shows how your post will appear on the platform(s).
✔ Schedule in advance
Schedule posts in advance and ensure it goes live at the perfect time.
✔ Share native videos
Videos are directly uploaded and shared on each platform.
✔ Post to company pages
Publish content to 4 company pages.
Basic features
✔ Media library
Access and manage all your visuals in one place.
✔ Analytics & reports
Track performance and gain insights about your posts.
✔ Content calendar
Plan, organize, and visualize your posts in a weekly or monthly view.
Support
✔ Knowledgebase
✔ Email
First steps
€358/mo
Social publishing, plus:
user management
✔ Unlimited email users
Add unlimited email-only users. These users do not have an account and can only share posts via email.
✔ Invite users in bulk
Copy and paste emails or upload an Excel file for easy management.
✔ Group management
Create custom groups and assign users to organize and manage your team effectively.
✔ Schedule group posts
Plan posts for groups to make scheduling easy and ensure the content fits the users.
Additional features
✔ Onboarding flow
Streamline the onboarding process with a simple and intuitive flow to get users started quickly.
✔ User-specific posts
Customize posts per user with post variants to make sure the content fits them.
✔ Inspiration wall
A central hub where uploaded content is stored and easily accessible, allowing you to use it in a post with a single click.
✔ Share post via email
Users receive post suggestions by email, which they can view, edit, and share directly.
✔ Content strategy
Define content pillars and set post frequency to stay on track and achieve your goals.
Collaborate
€658/mo
First steps, plus:
premium features
✔ Unlimited users
Add unlimited premium users and external advocates. These users have a dedicated account and full access to the software and mobile app.
✔ Unlimited pages
Admins and users can add unlimited company pages.
✔ Post variations with AI
Use AI to generate text variations for more variety and easy content creation.
✔ Invite landing page
Create a custom landing page for users to sign up and join your team.
✔ Auto publish posts
Automatically publish posts without manual approval to save time and ensure consistent posting.
✔ Gamification
Motivate users with friendly competition and track their progress in the leaderboard.
✔ KPI dashboard
Track your performance at a glance with a KPI dashboard that highlights key metrics and progress toward your goals.
✔ Content upload users
Users can upload content directly to your team using the web version of the software.
✔ Advanced UTM tracking
Add personalized UTM codes to track traffic and conversions from specific users and pages.
mobile app
✔ Share posts
Users can share posts through the mobile app for an even easier and faster sharing experience.
✔ Content upload
Users can upload content directly to your team using the mobile app.
✔ Post reminders
Send reminder notifications through the mobile app to ensure users don't forge to share the post.
✔ Feedback flow
Users can provide feedback directly through the mobile app when declining a post suggestion.
Support
✔ Live chat
PERFORMANCE DRIVEN
€1.158/mo
Collaborate, plus:
INTEGRATIONS
✔ BI-tools
Connect your team’s performance data to your favorite BI tools.
✔ Google Analytics 4
Track and analyze your website traffic while comparing it to your social media efforts.
✔ Single Sign On (SSO)
Enable SSO for a seamless and secure login experience across platforms.
✔ Developers API
Access the Developers API to integrate and customize the platform according to your specific needs.
✔ CRM & ATS (custom)
Integrate with your CRM and ATS systems or request a custom integration to streamline workflows.
✔ Canva editor (soon)
Create, edit, and sync your designs effortlessly with the Canva editor.
White label
✔ Mobile app
Offer a fully branded experience with a white-label mobile app tailored to your organization.
✔ Emails
Send fully branded communications through the software (e.g., post suggestions, reminders, invites).
✔ Domain
Access the software through your own custom-branded white-label domain.
✔ WhatsApp
Enjoy the benefits of WhatsApp while using your company's WhatsApp Business account to communicate under your own name.
Support
✔ Customer success manager
Global suite
Custom
Performance driven, plus:
Multiple teams
✔ Manage multiple brands
Manage different divisions or brands of your organization in one paltform.
✔ Workspace per team
Every team gets their own performance driven workspace with all features.
✔ Content pool
Easily share content and posts between teams.
✔ Multi brand analytics
Advanced analytics to track the performance of all your teams.
✔ Custom language
Add a custom language for the software and app
Note: This is in addition to the already supported languages: NL, EN, FR, DE, IT, PO, ES.
Unlock the full potential of employee advocacy with the Ultimate Combo. A powerful combination of Apostle’s software and a structured Employee Advocacy Program. Our experts will guide you from A to Z!
THE ULTIMATE COMBO
€1.975/mo
This all-in-one solution includes:
Performance driven plan
Benefit from all the features, integrations and white label options from the performance driven software plan.
The employee advocacy playbook
Receive the exclusive book about our proven methodology, real-world cases and step-by-step framework.
Online training, live sessions & full guidance
Access on-demand training videos, schedule up to 10 live sessions with a dedicated certified trainer, and benefit from full support during implementation and execution.
Employees post to their accounts by adjusting ready made suggestions or directly with one click.
Let your colleagues contribute to measurable goals, such as an extensive reach, more leads and attracting top candidates.
Utilizing a range of tools partly grounded in behavioral science, the software significantly enhances user engagement and activity.
Leverage your employees' networks to expand reach, enhance brand image, and attract top talent. Strengthen relationships with prospects and customers by allowing employees to share their experiences and knowledge.
Mobilize your local heroes to expand your regional presence.
Broaden your social media presence by activating your local heroes - retailers, dealers, franchisees, and other partners.
Empower and unburden your local vital players to represent your brand authentically in their local markets.
Enhance two way sales: offer marketing support for local partners to drive mutual revenue growth.
With Activate Local Heroes, you'll build stronger relationships with your partners, enhance local engagement, and drive business growth through a cohesive, scalable social media strategy.
We'll assign a dedicated Customer Success Manager to meet and train your team using the software.
Start Experiment
Review your current social media strategy and set goals to achieve for the next few months.
Kick-off
Kick off session with the first group of internal and external heroes you d like to activate as brand ambassadors on social media.
Evaluate
Together, we continually measure and assess the effectiveness and success of your advocacy efforts.
Expand & Grow
We'll develop a plan to optimize your social reach and scale your advocacy program.
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman - Digital marketing coordinator at Wienerberger
“Thanks to Apostle, we now reach millions of consumers in Europe each year through regional social media accounts”
Mickael Timmermans - Service Center Coordinator Europe at Shimano
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig - Communications Coordinator at Bridgestone Mobility Solutions
Frequently Asked Questions
Does each plan include the features of the previous plan?
Yes! Each plan includes all the features of the previous one, plus additional features to help you scale and collaborate more effectively. You only pay for the plan you choose. There are no double costs or extra charges for features already included.
Why can’t I combine Core with both the Growth and Activate plans?
You cannot combine Core with both the Growth and Activate plans simultaneously because each combination is designed to address specific stages of your advocacy strategy and growth.
The Growth Package offers a straightforward introduction to employee advocacy. Employees don't need an Apostle account and receive content suggestions directly via email.
The Activate Package represents a more advanced level, placing employees at the core. They can select their preferred channels to receive suggestions, including WhatsApp or a mobile app, in addition to email. This package also incorporates various behavior change tactics and integrations designed to engage, motivate, and reward employees, transforming them into active brand ambassadors for your organization.
What is the difference between the Employee Advocacy First Steps and Collaborate plan?
The Employee Advocacy First Steps and Collaborate plans address your advocacy strategy and growth stages. Employee Advocacy First Steps plan:
Seamless Start: Designed for a smooth introduction to employee advocacy.
No Apostle Account Needed: Employees do not need an Apostle account.
Email-Based Posting: Employees receive post suggestions via email and can post directly to LinkedIn with one click.
LinkedIn Only: The focus is on LinkedIn, making it simple and convenient for employees to participate.
Collaborate plan:
Advanced Engagement: Requires employees to have an Apostle account.
Comprehensive Training: Employees receive training on setting up their accounts and using the mobile app for posting.
Behavior Change Tactics: Incorporates various tactics to engage and motivate employees, turning them into active brand ambassadors.
Enhanced Features: Provides tools and strategies to activate and engage employees in your advocacy efforts fully.
In summary, the Employee advocacy first steps plan offers a basic, easy-to-implement approach to employee advocacy. In contrast, the Collaborate plan provides a more advanced and comprehensive strategy to engage and empower employees as brand ambassadors fully.
Is there a free trial available for any of the packages?
No, Apostle offers an experiment for two months, with all features included. This allows you to explore the platform's full capabilities and see how it can transform your social media results. We ask for a small investment that gives our customer success team time to contribute to a successful period.
Is there a discount for an annual subscription?
Yes, discounts are available for longer term commitments.
Can I start with the Social Publishing plan and upgrade to other plans later?
Yes, you can start with the Social Publishing plan and upgrade to other plans as your needs evolve. The Social Publishing plan provides a strong foundation, and you can expand to other plans to enhance your social media strategy.
Are there any set-up fees for the plans?
Yes, a one-time set-up fee of €499 to set up your team account and settings.
How do I get started with any of the plans?
You can start with a commitment-free experiment for a small investment to try all the features of Apostle's plans. Afterward, you can choose which plans you want to use.
Can I switch plans if my business changes?
Yes, you can switch plans as your business needs change. Apostle offers flexibility to upgrade or modify your plan, ensuring it continues to meet your evolving social media strategy requirements. Please note that the ability to downgrade plans may depend on the contract you have signed, including whether you have opted for monthly or annual payments.
Can I customize my plan with additional modules or add-ons?
Yes, Apostle allows you to customize your plan by adding modules and add-ons, tailoring the solution to your specific business needs.
How many users are included in each plan?
Each plan allows you to add unlimited users. However, the Social Publishing plan will enable you to connect only four business pages. If you want to connect more, you will need to purchase the Collaborate package.
Top-rated on G2 as a High Performer
Test Employee Advocacy Risk-Free for 60 Days
Ready to start an experiment? Contact our sales team.
Crowe Foederer
''Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.''
Roxanne Daris
Van der Velden
"We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results."
Donna Visser
PIDZ
"The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!"
Carlijne Brouwers
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Webinar: How Executive Profiling Drives Brand Success
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.
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