Competitive Analysis: Apostle vs. Employee Advocacy by Sprout Social

Introduction

Apostle and Employee Advocacy by Sprout Social are leading platforms for employee advocacy, but they differentiate themselves in key ways. This analysis compares their features, pricing, target audience, unique selling points, and additional services to help businesses make an informed decision.

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Behavioral science-based activation with the SRO-framework

Apostle stands out by basing activation on behavioral science through its unique Social Reach Optimization (SRO) framework. This framework is the foundation of its employee advocacy program, software, and training program.

With Apostle, organizations follow a step-by-step process to mature gradually in employee advocacy. By implementing the SRO framework, employee engagement is systematically increased, and the impact of social media activities becomes measurable and visible. This structured approach culminates in the Performance Driven package, where organizations can integrate their results with BI tools and make data-driven decisions.

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No per-user pricing: unlimited users in every package

Unlike most employee advocacy tools, which charge per user, Apostle offers unlimited users in every package. This makes it a more scalable and predictable solution, while other tools can become very expensive as organizations grow.

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Why this comparison matters

This analysis compares both platforms in terms of:

• How they activate employees
• The pricing model and scalability
• Customization and integrations
• Strategic guidance and training availability

By the end of this analysis, you will understand which platform best aligns with your organization's growth strategy and social media goals.

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1. Features

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2. Pricing & Packages

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3. Target Audience & Strategy

• Apostle: Designed for international mid-sized and large enterprises with complex structures, where employees are categorized based on role, language, region, and different value propositions. Apostle combines technology with strategic guidance and training to effectively implement and optimize employee advocacy.
• Employee Advocacy by Sprout Social: Aimed at businesses that want to enable employees to share content quickly and securely through a centralized feed, primarily focusing on marketing and sales enablement.

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4. Unique Selling Points (USP)

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Conclusion

Both Apostle and Employee Advocacy by Sprout Social offer robust employee advocacy solutions, but they differ significantly in approach and features:

• Apostle stands out with its strategic guidance, deep integrations, and the Ultimate Combo, an all-in-one solution that includes software, training, and a proven methodology. Additionally, Apostle supports Single Sign-On (SSO) and provides seamless integration with Slack.
• Employee Advocacy by Sprout Social offers a simple and user-friendly solution for companies looking for an easy way to let employees share content. Still, it lacks comprehensive strategic or educational support.

Which platform is the best fit depends on your organization's needs. Apostle is the best choice if you’re looking for an all-in-one solution with training and strategic guidance. If you need a simple tool for content sharing, Employee Advocacy by Sprout Social may be sufficient.

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