Industry Associations and the Power of Social Media: Inspiring Examples

Industry associations play a crucial role in representing and supporting businesses within their sector. But how do you ensure that your message truly reaches your members and a broader audience? More and more industry associations are strategically leveraging social media to expand their reach and engage members. In this blog, we share three inspiring examples of industry associations using Apostle to achieve their goals.

Koninklijke Horeca Nederland (KHN): Thought Leadership and Information Sharing

Koninklijke Horeca Nederland (KHN) is the leading industry association for the hospitality sector, representing over 18,000 hospitality businesses. To establish itself as a knowledge leader within the industry, KHN utilizes Apostle to activate its network of 42 representatives—including board members, executives, and regional managers—as social media ambassadors.

• Board members and executives share thought leadership content, positioning KHN as an expert and a trusted source of information
• Regional managers distribute industry-related news and updates through their own networks and WhatsApp, maintaining direct contact with their community.
• Ease of use is a significant advantage: members receive ready-to-share content that they can effortlessly distribute.

Results: Since the end of 2023, KHN’s 42 Apostle users have collectively posted 2,339 times, reaching approximately 2 million people.

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Werkgevers Technische Groothandel (WTG): Engagement from Leadership and Members

Werkgevers Technische Groothandel (WTG) is the industry association for technical wholesalers in the Netherlands, focusing on informing and supporting its members. With Apostle, they empower their board members and members to share key industry topics:

• Board members actively communicate about labor agreements, sustainable employability, and promoting the sector as an attractive employer.
• Members contribute by sharing their own experiences and stories, creating an authentic and relatable image of the industry.
• Collaboration with a content agency ensures high-quality content that is easily distributed among members via Apostle.
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Ambition: WTG aims to activate at least 100 members as ambassadors in the coming year to further promote the industry.

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FFP: Supporting Financial Planners with Content

The Federation of Financial Planners (FFP) supports over 3,000 financial planners in their profession. Their goal is to help members generate new business by sharing relevant content via social media.

• Personalized content: Financial planners can subscribe to topics relevant to their expertise, ensuring they receive only relevant content.
• Active members: More than 900 financial planners regularly post via Apostle, informing and strengthening their professional network.
• Focus on valuable content: By sharing high-quality content and practical tips, the FFP community remains engaged and well-informed.
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How Can Your Industry Association Use Apostle?

These three examples demonstrate that social media can be effectively utilized in various ways within an industry association. Whether you aim to establish thought leadership, better inform your members, or actively support them in their work, a strong social media strategy helps achieve these goals.

Want to learn how Apostle can help your industry association? Contact us today and explore the possibilities!