What Is Employee Advocacy? (Basics and Trends)

Learn how employee advocacy can empower employees to share authentic brand content on their personal social media, boosting reach, engagement, and credibility.

How to Start with Employee Advocacy? (Step-by-Step Guide)

Employee advocacy helps organizations amplify their brand through employees’ personal networks. This step-by-step guide explains how to set up a successful program by defining clear goals, developing a structured strategy, training employees, and leveraging Apostle’s software for seamless content sharing and measurable impact.

Competitive Analysis: Apostle vs. Employee Advocacy by Sprout Social

Compare Apostle and Employee Advocacy by Sprout Social and discover which solution best fits your employee advocacy strategy. Includes features, pricing, and unique advantages.

How to Get Started with Apostle: A Step-by-Step Guide to Success

Apostle isn’t just another social media tool. It’s a complete platform designed to help businesses scale their social media presence by turning employees, ambassadors, and stakeholders into active brand advocates.

How Social Reach Optimization (SRO) Strengthens Complex Organizations

Large organizations face challenges in maintaining a consistent and locally relevant social media presence across multiple regions. The Social Reach Optimization (SRO) framework helps by combining central coordination with localized execution. Through strategic collaboration, editorial planning, and employee advocacy, companies like Storopack, Festo, and Trek Bicycle Corporation successfully optimize their global social media strategies. SRO enables organizations to strengthen brand identity, boost engagement, and enhance social reach across diverse markets.

Industry Associations and the Power of Social Media: Inspiring Examples

Industry associations play a vital role in supporting businesses, and social media is a powerful tool to amplify their message. Leading associations like Koninklijke Horeca Nederland (KHN), Werkgevers Technische Groothandel (WTG), and the Federation of Financial Planners (FFP) use Apostle to enhance engagement, share thought leadership, and empower members as brand ambassadors. By providing ready-to-share, high-quality content, Apostle helps associations expand their reach, inform their members, and strengthen their industry’s presence. Want to see how Apostle can elevate your industry association’s social media strategy? Contact us today to explore the possibilities!

Client Case: Bridgestone Mobility Solutions

Bridgestone Mobility Solutions used Apostle to turn employees into brand ambassadors, boosting engagement, strengthening connections, and gaining recognition as a top industry voice.

Client Case: Shimano

Shimano partnered with Apostle to leverage their retailers' social media presence, effectively reaching millions of consumers across Europe annually.

Canon

Canon uses Apostle to boost employee engagement and simplify social media advocacy. With the easy-to-use platform, employees confidently share content, increasing interaction and visibility across 20 countries.

Client Case: Wienerberger

Wienerberger’s success with Apostle helped their sales team confidently engage on LinkedIn, simplifying content sharing and boosting both visibility and employee engagement within six months.

Client Case: Trek Benelux

Trek Benelux efficiently schedules multilingual dealer posts using AI and automatic translation in Apostle, saving time and enhancing engagement. This facilitated the sharing of over 1,143 posts, resulting in significant online visibility.

Storopack

Storopack increased LinkedIn engagement and brand visibility using Apostle’s platform, enabling employees to confidently share content through streamlined workflows and personalized posts.

Client Case: Contentoo

Contentoo turned 50+ employees into active brand ambassadors, sharing 800+ posts and generating 300 leads. Proving that Apostle goes beyond scheduling—it drives real business impact through employee advocacy.

Client Case: Dustin

Transforming social media into a core strategy, Dustin activated 150+ employees, boosting organic reach and solidifying its position as an IT thought leader.

Lead The Way: How Executive Profiling Drives Brand Success

Want to build trust in your brand and strengthen its position in the market? We’ll teach you how to showcase your leadership team as thought leaders on social media and role models within your organization. Learn how to involve them in employee advocacy from day one to create buy-in and achieve the best results.

ZZP-wetgeving: benut de sociale netwerken van collega’s en maak van ZZP'ers vaste collega's

De krappe arbeidsmarkt vraagt om creatieve oplossingen. Zeker nu de handhaving van de zzp-wet in 2025 nadert en de angst voor handhaving toeneemt. Dit is hét moment om via de netwerken van je collega’s zzp’ers én latent werkzoekenden aan je te binden.

Groei van Social Publishing naar een Employee Advocacy Strategie binnen 6 Maanden

Ontdek hoe je binnen 6 maanden van Social Publishing naar een employee advocacy strategie groeit. Leer over het social media volwassenheidsmodel, de voordelen van employee advocacy en hoe je social media strategisch inzet.