“They told me they were somehow afraid of posting before, and now it’s just super easy to do it with, let’s say, one click,” - Sarah Stempfle, Coordinator Corporate Communications & Global Support Marketing.

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About Storopack

Storopack is a family-owned company specializing in protective packaging and molded components, offering tailored solutions like air cushions, paper pads, and foam systems to ensure safe storage and transport across industries.

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Challenge

Before adopting Apostle, they only posted on their business pages, with the main focus being LinkedIn. Product content, a peak behind the scenes, and Storopack as an employer were some topics being covered. The main reason for starting an employee advocacy program was to involve colleagues from the sales department in their external communications. The colleagues were eager to contribute but hesitant due to uncertainty about what to post and a lack of confidence in crafting content. “Some already did post on their own,” Sarah noted, “but we heard many of them hesitating on what to post, and what’s good content. So we thought it’s good if we help them, create something for them to get started.”

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Approach

To tackle these challenges, Storopack adopted Apostle, empowering employees to confidently share their expertise on LinkedIn. Local onboarding sessions ensured everyone understood the platform, while monthly feedback meetings allowed Sarah to fine-tune content to brand ambassadors’ preferences. Some brand ambassadors share posts as-is with one click, while others personalize or contribute their own ideas. “This is just a starting phase for them—becoming active and knowing what to do,” Sarah explained.

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Apostle also streamlines planning and sharing, eliminating the need for back-and-forth emails. So why tooling? “The tool gives us a clear overview—who’s posting what, which topics are coming up, and what we’ve done,” Sarah noted. Multiple content versions, translations, and the personal approach of Storopack's brand ambassadors have fostered a strong sense of connection and commitment, leading to an impressive 53% of suggested posts being shared by the team.

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One standout feature, the Inspiration Wall, enables brand ambassadors to submit ideas at any time, ensuring fresh, relevant content. “It’s a two-way communication tool, not just me sending all the content to them,” Sarah shared. This collaborative effort fosters a strong connection and keeps brand ambassadors engaged.

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Results

Storopack experienced remarkable improvements after implementing Apostle, with increased total visibility. The program significantly increased reach, engagement, profile views, and search appearances on LinkedIn. “Our brand ambassadors have a wider network than what we have and what we can target in terms of their network being more personalized,” Sarah added. “Their post as a brand ambassador is always more valuable to us because it is a personal advertisement that gives a better insight into the product. So having the brand ambassador program instead of doing a lot of ads is a great benefit.”

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Among the employees participating from the US team, the brand ambassador program has fostered exceptional engagement, with 64% of suggested posts being shared—far exceeding industry averages. Employees also felt more confident and empowered to post on LinkedIn. “They told me they were somehow afraid of posting before, and now it’s just super easy to do it with, let’s say, one click,” Sarah explained. Besides, the sales team reported enhanced client relationships, with existing and new customers expressing interest in products after seeing posts. Additionally, Apostle streamlined internal workflows, allowing the marketing team to maintain brand control while simplifying content distribution. “It gives us more control over how Storopack is presented to others,” Sarah noted, “and it makes our brand ambassadors more visible overall.”

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