Employee advocacy software

Turn Your Employees Into Your Best Marketing Channel

No extra budget. No agencies. Just the people who already know your brand, made easy to activate.

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EU leader in employee advocacy | High performer support | Best ease of doing business with

EU leader in employee advocacy

The problem

The changing marketing reality.

Traditional digital marketing channels are becoming less effective. Recent research shows the numbers are moving in the wrong direction.

−67%

Website traffic from traditional digital channels.

−39%

Paid search traffic over the last two years.

+24%

Cost per click — paying more for less reach.

The opportunity

Increase reach and post engagement.

Employee advocacy significantly increases reach compared to content shared on company pages. The data is clear: people trust people.

More clicks vs. company pages.

More engagement vs. brandposts.

800%

Built on three pillars that make advocacy stick.

Apostle's SRO methodology is embedded in everything we build. Three pillars ensure organisations don't just produce content — but activate it, scale it, and measure what it delivers.

Content strategy: A sustainable machine for organic reach through employees — scalable, consistent, and independent from agency costs.
Activation: A rewards model that motivates employees and keeps them engaged — driving adoption from within the organisation.
Ecosystem integration: Connections with CRM, ATS and HR systems make impact measurable and prove the value of every share.

Enterprise-grade software with a proven activation model.

Apostle helps organisations scale authentic brand visibility through people who know their business best. We enable employees, leaders and partners to share relevant stories at scale, aligned with strategy, governance and maturity goals.

Employee advocacy

✔ Share posts with one click
✔ Personalised content.
✔ More reach and less costs.

Learn more →

Executive profiling

✔ Thought leadership.
✔ More engagement.
✔ Stronger brand credibility.

Learn more →

Employer branding

✔ Share vacancies at scale.
✔ Attract new talent.
✔ Measure reach and impact.

Learn more →

Distributor activation

✔ Activate partners and distributors.
✔ Align campaigns across markets.
✔ Governance with flexibility.

Learn more →

Simple and easy to work with. Here's how.

The mobile app with personalized suggestions for easy sharing.

A mobile app showcasing workflows like expert reviews and sending in content.

Analytic dashboards showing engagement, platfrom distribution and reach.

Top-rated on G2 as a High Performer

Built to integrate, not to replace.

Apostle is making employee advocacy part of current workflows.
Employees receive content suggestions through channels they already use, such as email or WhatsApp.
Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.

More about integrations

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The results. Don’t just take our word for it.

Distributor activation

8.3M reach generated through Apostle

8K views on personal Linkedin posts

Employee advocacy

2.6x more applications on vacancies

Employer branding

612% more reach on an advocacy post

Employee advocacy

A structured approach to sustainable reach.

Our Social Reach Optimization (SRO) approach turns employee advocacy into an always-on capability. Not through campaigns or tools alone, but through a clear, step-by-step model.

You always start with an experiment. From there, you scale what works. SRO helps organisations activate employees, leaders and partners step by step, without adding complexity.

From experiment to scalable growth.

Start low risk, validate what works, and build sustainable impact step by step.

A 60-day experiment

Always start with an experiment. Lower the barrier and prove participation before committing.

Pick the right plan

After the experiment you choose how far you want to scale, once value is proven.

Setups are included

Licenses include the setup your organisation needs. From teams and workflows to integrations.

Programs for adoption

Software enables scale. Programs make it stick.

A 60-day experiment

Always start with an experiment. Lower the barrier and prove participation before committing.

Pick the right plan

After the experiment you choose how far you want to scale, once value is proven.

Setups are included

Licenses include the setup your organisation needs. From teams and workflows to integrations.

Adoption programs

Software enables scale. Programs make it stick.

Trusted by organisations building employee advocacy at scale.

“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”

Mickael Timmermans

Marketing manager, Shimano

“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”

Bas van Seeters

Digital manager, Mérieux Nutriscience

“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”

Walter Young

Marketing manager at Canon Europe

“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”

Luuk Slaats

CEO Centralpoint

“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”

Erwin Sigterman

Business partner, Wienerberger

“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”

Roxanne Daris

Business partner, Crowe Foederer

“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”

Pili Ollés Roig

Communications, Bridgestone

“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”

Donna Visser

Interim marketeer, van der Velden

“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”

Carlijne Brouwers

Content marketeer, PIDZ

“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”

Erik van ‘t Wout

Recruitment engineer, Enexis

How organisations get started with Apostle.

We always start with a 2-month experiment.

Activate a small group of employees or project teams.
Use existing content and real project stories.
Experience adoption, impact and internal support.
Build a clear business case before scaling.

No long-term commitment. No complex implementation.

Start the 2-month experiment

Read these useful blogs.

How to Get Started with Apostle: A Step-by-Step Guide to Success

Apostle isn’t just another social media tool. It’s a complete platform designed to help businesses scale their social media presence by turning employees, ambassadors, and stakeholders into active brand advocates.

How To Stay ‘Always On’ With Employee Advocacy

The SRO Always On framework is designed to help organizations implement and continuously optimize their social media strategies, ensuring alignment with business objectives.

The Experiment: Try Out Apostle for Two Months

We're offering a two-month trial to explore how to optimize your social reach using Apostle’s software at a reduced cost. No hassle, no commitment. This experiment gives you the opportunity to experience firsthand how simple it is to manage your social media using our tools and features. After two months, you’ll decide if and how you continue.

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Locations

Keizersgracht 391A
1016 EJ Amsterdam

Rijksweg 38G
5386 LE Geffen

Urb. Montesol 23
03802 Alcoy (Alicante)

KVK: 57449104

VAT: NL852584362B01

Turn Your Employees Into Your Best Marketing Channel

Trusted by 1,408 marketers and recruiters worldwide.

The changing marketing reality.

Increase reach and post engagement.

Built on three pillars that make advocacy stick.