Employee advocacy software

Optimize Your Social Reach for Marketing, HR and Sales

Grow your reach through the people and pages around your brand, not ad budget. We call it Social Reach Optimization (SRO), the social equivalent of SEO.

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Trusted by teams in 25+ countries
Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Customer 6 Customer 7 Customer 8 Customer 9 Customer 10 Customer 11 Customer 12 Customer 13 Customer 14 Customer 15 Customer 16 Customer 17 Customer 18 Customer 19 Customer 20 Customer 21

A proven playbook for each solution.

Each solution follows its own playbook, built on the same software.

Employee advocacy
1
Connect your intranet

Teams, Bundeling, Welder: plug into where your people already are.

2
AI content generator

On-brand content, matched to each creator's tone of voice.

3
Push post suggestions

Ready-to-share posts land with employees and executives.

4
Personalize the post

Ambassadors can edit the post if they want.  

5
Activation

Guided adoption turns one-time sharers into weekly creators.

6
Measurable results

Sales and marketing impact in one dashboard: reach, EMV, leads.

Employer branding
Everything in employee advocacy, plus:
1
Create a channel in Teams

A dedicated channel in Microsoft Teams, the place where colleagues already talk every day.

2
Colleagues share real moments

A team win, a new hire's first day, behind the scenes, shared casually, like they always do.

3
Tag @Apostle

Tag the Apostle bot under any message and that story is sent straight to your central dashboard.

4
Marcom curates and publishes

Your team polishes the best stories into on-brand culture content and pushes it back out as post suggestions.

5
Measurable recruitment results

Track employer brand reach, applicants and cost per hire.

Partner advocacy
1
One mobile app

Dealers, distributors, members, ambassadors and micro-influencers in a single branded app.

2
Company pages and personal accounts

Publish to dealer business pages and their people's personal profiles.

3
Auto-publish feature

Pre-approved content goes live automatically, no manual approval needed.

4
Localization per post

Store location, phone, email, and more get filled in automatically per user, while you stay in control centrally.

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Estimate your earned media value.

Every post your people share earns impressions you would otherwise pay for. We translate that reach into earned media value: the equivalent advertising budget, so your business case is in euros, not vanity metrics.

  • Based on your real reach data, not estimates, once you're live.
  • Benchmarked against LinkedIn advertising rates (CPM).
  • Reported per team, campaign and creator in your dashboard.
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Earned media value per year
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Trusted by organisations building employee advocacy at scale.

“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
European retail concept coordinator
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing program manager
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
Former CEO and board member
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Digital business partner
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Marketing business partner
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Global communications coordinator
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment (marketing) engineer
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Icons of tool we can integrate with.

Built to integrate, not to replace.

  • Apostle is making employee advocacy part of current workflows.
  • Employees receive content suggestions through channels they already use, such as email or WhatsApp.
  • Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
  • Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.

Top-rated on G2 as a High Performer.

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Simple and easy to work with. Here's how.

Plan and publish in one place.

Create and schedule posts for company pages and personal accounts in a single shared composer, without switching tools.

Plan content not just for company pages but for any group, employees, executives, dealers, distributors or partners. When a post is ready, selected groups get an automatic notification so they can review, edit or publish it themselves.
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The calendar to view and manage posts

Personalised post suggestions.

Suggest brand-safe posts tailored to each person's role, audience and interests. Then activate employees, executives and partners to share them.

Sharing stays voluntary and on-brand, with no extra effort for anyone.
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The calendar to view and manage posts

AI content engine.

Create, improve and refine content faster with AI.

The AI content engine helps teams generate and refine content that stays aligned with strategic themes, tone of voice and Social Reach Optimization maturity goals.
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The calendar to view and manage posts

Collaborative workflows.

Work together on content without losing time or control. Coordinate drafts, expert reviews and approvals in one structured workflow.

Assign roles, involve the right stakeholders and move content from creation to activation without slowing execution.
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The calendar to view and manage posts

Analytics & KPI dashboards.

Without clear data, social media efforts often run on assumptions.

The Analytics & KPI dashboard replaces that with real-time insight into reach, engagement and activation, bringing performance from company channels, campaigns and people together in one clear overview.
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The calendar to view and manage posts

Multi-layer governance.

Manage central, regional and local teams in one platform while maintaining brand control and operational clarity.

Define policies, roles and boundaries centrally while allowing teams to activate content confidently within their scope.
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The calendar to view and manage posts

Want to learn more? Schedule a demo with our team.

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