SRO Always On: A Continuous Social Media Strategy for Measurable Impact

This framework ensures that social media efforts remain sustainable and effective, while keeping your team engaged and motivated long after the initial implementation. Combining strategic social media publishing, employee advocacy, local partner engagement, and targeted paid advertising, the SRO Always On framework provides a solid, measurable foundation for a future-proof social media ecosystem.

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The SRO Always On Framework Comprises Six Key Components

1. Strategic Advice (1 session)
   In collaboration with your team, we create a roadmap aligned with your business objectives and goals. This roadmap is periodically updated, especially after each Management ROI Update, to incorporate new insights and plan the next steps for enhancing your social media strategy.
2. Social Creator Activation (3 sessions)
   We activate employees responsible for creating authentic content through a mix of online training sessions and workshops. Automated notifications via our mobile app or WhatsApp remind employees to, for instance, share a photo of an event, ensuring the content is shared at the most strategic moment.
3. Management ROI Update (4 sessions)
   Using a BI dashboard or other analytical tools, we track progress and establish new benchmarks. During consultation sessions based on this data, we evaluate goals and discuss additional integrations that could enhance the strategy.
4. Integration Maintenance (if applicable; 2 sessions)
   Existing integrations (e.g., with Bit.ly or BI tools) are regularly reviewed to ensure optimal performance and measurability. Adjustments are made as needed to maximize the effectiveness of the social media strategy and provide insights into the impact of each post.
5. Social Ambassador Activation Workshops (4 sessions)
   Quarterly (online) workshops or webinars are organized for social ambassadors. These sessions are tailored to the team’s needs and development stage, focusing on enhancing social media skills and increasing engagement among team members.
6. Team Activation (ongoing)
   Keeping your team motivated and engaged is vital for long-term success in social media advocacy. Apostle provides various tools to stimulate engagement:
   • Real-time push notifications ensure no opportunity to share content is missed.
   • Gamification features like leaderboards and rewards encourage friendly competition, boosting active participation.
   • Automated reminders help team members share content on time.
   • Hands-off publishing is available for those who prefer an automated approach.
   • Feedback surveys are used to gather insights, helping to continuously refine and adapt the advocacy program to the team’s needs.

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Moving Toward a Performance-Driven Strategy with Measurable Results

These six components provide a robust foundation for a social media strategy. Organizations can grow at their own pace through various stages of social media maturity: from ad hoc and basic publishing to experimentation and collaboration. The ultimate phase, where organizations aim to grow, is the performance-driven phase, where all efforts are not only visible but also measurable. We support organizations in this phase by integrating our software with their existing systems, directly connecting social media efforts to business outcomes.

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The Five Steps to a Performance-Driven Approach

1. System Integration
   Our software integrates seamlessly with CRM, ATS, and social intranet systems, streamlining data and boosting efficiency.
2. Creating Insights
   Analyze the impact of each post, from engagement to conversions, with insightful data.
3. Tracking Leads
   For marketing and sales, leads can be directly linked to specific posts, offering visibility into the content that drives results.
4. Monitoring Candidates
   Recruitment teams can track candidates from their first social media interaction to hiring, enabling a data-driven recruitment strategy.
5. Optimization
   Based on the collected data, campaigns are continuously optimized to achieve maximum impact.

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This continuous optimization ensures that organizations not only stay ahead but also derive measurable business value from their social media strategies.