Apostle vs. Ambassify: Which Employee Advocacy Tool Fits Your Business

We evaluated the platforms based on five key criteria: features, pricing, target audience and strategy, unique selling points (USPs), and additional services. The comparison is based on publicly available information and the unique propositions offered by the platforms. While both solutions aim to enhance visibility and engagement through employees, they differ in approach, focus, and added value.

This analysis serves as an objective guide for companies seeking an effective way to strengthen their social media strategy through employee advocacy. By highlighting the similarities and differences, we aim to provide insights into which solution best fits various business contexts and goals.

Below is the full analysis, including a comparison of features, pricing, target audience, USPs, and additional services.

‍

Features

‍

Plans and Pricing

‍

Target Audience and Strategy

Apostle

‍Focused on medium and large companies aiming to activate employees and partners as brand ambassadors and achieve strategic business goals through social media optimization. Apostle primarily serves companies in marketing, HR, and sales that want to strengthen their brand and increase revenue through employee advocacy.
‍

Ambassify

Focused on organizations seeking to enhance employee engagement and optimize campaigns through employee advocacy. Ambassify primarily targets companies that prioritize community building as a core part of their marketing strategy.

‍

Unique Selling Points (USPs)

‍

Additional Services and Support

‍

Conclusion

Overlapping USPs

• Community-driven solution
  • Ambassify: Focuses on leveraging employees as a community to enhance authenticity.
  • Apostle: Utilizes employees and local partners as brand ambassadors with a focus on sustainable activation through the Social Reach Optimization (SRO) methodology.
• Alternative captions and visuals
  • Ambassify: Allows the creation of multiple versions of posts for greater variety and a personal touch.
  • Apostle: Enables the creation of multiple text and image variations per post, including AI-generated content and automatic translations.
• Direct notifications to employees
  • Ambassify: Sends push and email notifications to employees when new content is available.
  • Apostle: Sends notifications via email and WhatsApp, with additional features for personalized reminders and content approval.
    ‍

USPs Where Apostle Stands Out

• Strategic guidance and partnerships
  Apostle provides in-depth strategic support with a dedicated SRO Professional and collaborates with strategic partners like the Cialdini Institute. This goes beyond Ambassify's standard advocacy solution.
• White label capabilities and extensive integrations
  In addition to white labeling, Apostle offers integrations with CRM, ATS, BI tools, and WhatsApp, making it more suitable for organizations that want to link social media advocacy to their existing systems.
• Content creation as a service – Ultimate Combo
  Apostle provides a unique service where certified partners deliver tailor-made content. Clients only need to provide visual materials, while Apostle handles the entire content production process.
• Social Reach Optimization (SRO) methodology
  Apostle employs a unique methodology to guide organizations step-by-step toward an optimized social media strategy. This includes various phases, from Social Publishing to Performance-Driven strategies, with measurable results.

Ambassify offers solid functionality in employee advocacy, particularly for companies seeking a streamlined solution with standard integrations and notification features.

Apostle, on the other hand, is better suited for companies requiring strategic support, customization, and a fully managed content process. Ambassify is ideal for businesses looking to quickly adopt employee advocacy without extensive customization or in-depth guidance.