How to Activate Your Co-workers with Professional Guidance

Meet Your SRO Professional

• After you sign the contract, we’ll arrange a personal meet-up with your Apostle SRO Professional. Heor she will reach out to schedule an introductory meeting with the relevant individuals within your company. This is where it starts for those leading the charge on your organic social media strategy. In this 30-minute meeting, we'll outline an implementation roadmap and schedule all necessary sessions fora smooth rollout.
• Apostle also handles the technical setup of the software, WhatsApp Business Integration, Mobile App, and potentially Single Sign-on. We'll craft a dedicated team space for your organization, and activate the framework within the software.

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Session Duration: Approximately 30 minutes.

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Milestone 1: Establishing Strategy and Structure

• Post-meet-and-greet, it's time to hit the ground running with the SRO framework's initial steps. You'll explore your potential content and process management role and how to build an effective, organic social media strategy and structure. Through bite-sized e-learning videos, coaching, and hands-on templates, you'll craft a social media strategy powered by active co-workers on social media platforms. You will work with Apostle's SRO professional to establish this strategy, identifying key content pillars, growth objectives, and the type of content to be distributed through your colleagues according to a clear structure.
• Additionally, you will collaborate closely with Apostle's SRO professional to customize the software to your needs, familiarize yourself with its operation, personalize your settings, and integrate your social media strategy into the system. They will guide you in setting up a meeting structure to ensure you steer towards the right content pillars and goals.

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Duration: Approximately 4 hours per person.

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Milestone 2: Onboarding Your Team

• With a solid strategy and ready-to-go software, you'll begin onboarding your initial group of colleagues. Start small, think big—we recommend kicking things off with about 10-15 colleagues. This pilot phase allows you to activate your first group of co-workers and prepare for scaling. Apostle's SRO professional will advise on selecting the right colleagues.
• You'll personally reach out to this first group, sharing why you're launching your organic social media strategy and the benefits of their participation. Moreover, you'll host a kick-off to brief your colleagues on expectations, set up accounts in the software together, and add everyone to Apostle. The framework supports you with tasks and templates to ensure smooth onboarding and understanding of everyone's roles.

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Duration: Approximately 1 hour per person.

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Milestone 3: Distributing Post Via All Co-workers

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Step 4: Scaling Up

• After completing the pilot phase, it's time to onboard new groups of colleagues. This is also the moment to onboard external stakeholders if you plan to activate them. Your Apostle SRO professional will continue to support you and assist in drafting a scaling plan based on insights from the initial group.

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Step 5: Monitoring, Reporting, and Adjusting

You will generate a report in the Apostle statistics dashboard to track the progress of your organic social media strategy each month. Together with your Apostle SRO professional, you will review the activities of your brand ambassadors and the performance of your content across social media channels. Based on these insights, you will make necessary adjustments. The framework also provides tips, templates, and best practices to keep your team engaged.

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Duration: Monthly, approximately 1 hour per person.

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Step 6: Custom Integrations

Various integrations, including ATS and CRM systems, and Power BI, are available to make your organic social media strategy even more measurable. These integrations are either open or can be customized, as every organization has unique needs. You will discuss your requirements with your Apostle SRO professional and explore possible solutions.

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Following these steps and collaborating with your SRO professional will build a solid foundation for your organic social media strategy using the SRO framework. The focus is on practical implementation and continuous improvement. Upon completing the framework steps, e-learning videos, and coaching sessions, you'll earn your SRO certification, officially becoming a certified SRO Coach.