How to Empower Your Co-workers Using the Framework Independently

Through the handy SRO Framework, you can easily implement an organic social media strategy in your company. Follow a clear step-by-step plan and achieve milestones to reach your goals. Increase your online reach by aligning all your social channels with the strategy and having colleagues regularly post on social media.

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But… how long does this take within your team and for the colleagues you want to activate to post on social media?

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Time Investment of the SRO Framework

As the person responsible for the (organic) social media strategy, you'll go through the milestones in the Apostle software, which include short e-learning videos, coaching sessions, tasks, and practical templates. You can do this yourself or fully outsource it.

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Time investment first three milestones:

Lay the foundation for your organic social media strategy: 8 hours

Measure success and involve more colleagues: 7 hours

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Recurring time investment after milestone 3:

Project manager: 5 hours per month

Social media manager: depends on the number and diversity of the posts

Colleagues posting on personal pages: 3 minutes per post

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How is this time investment structured?

1. Lay the foundation for your organic social media strategy.

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In the first month, focus on the first three milestones, where you lay the foundation for your organic social media strategy.

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Milestone 1: Establish your strategy and structure.

Learn how to develop a distinctive organic social media strategy in 11 simple steps.

Time investment: 3 hours

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Milestone 2: Onboard the first group of colleagues

Involve your colleagues by teaching them everything about Apostle software so they can start posting on social media with a flying start.

Time investment for you: 3 hours (incl. preparation and kick-off sessions).

Time investment for your colleagues: 1 hour kick-off session

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Milestone 3: Distribute social media posts via your colleagues

Learn about Apostle's functionalities to plan social media posts as efficiently as possible for all your company and personal channels of colleagues.

Time investment for you and your social media manager: 1 hour and 15 minutes per person.

Time investment for your colleagues: 3 minutes per post

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2. Measure success and involve more colleagues.

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After one month, you've achieved the first results.  Focus on reporting these results, collecting authentic content from the organization, and involving new groups of colleagues.

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Milestone 4: Collect authentic content from the organization.

Assign several colleagues responsible for supplying authentic content from your company. Think of photos from conferences, events, and team outings. In this milestone, they learn how to do this efficiently.

Time investment for you: 2 hours

Time investment for your colleagues: max. 2 hours per month incl. editorial meetings

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Milestone 5: Media kit to scale up

Access our handy templates and resources to recruit and activate more colleagues.

Time investment: 2 hours and 20 minutes

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Milestone 6: Measuring Results and Integration set-up

Learn to measure results, define KPIs, create reports and set-up integrations.

Time investment: 2 hours

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Milestones 5 and 6 are ongoing steps that will recur depending on the size of your company and management updates where results are discussed.

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Milestone 7: Keeping your team active

Learn from our best practices to motivate and activate your team to keep posting.

Time investment: 1 hour and 20 minutes