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last updated:
December 24, 2024
About the SRO framework

SRO program: the Social Creator

The Social Creator takes responsibility for creating and gathering the authentic content from your colleagues that brings your company’s products and services to life.

Assemble a group of five to ten Social Creators to create and upload authentic content, including photos, videos, and text to your SRO Professional(s), driven by your social media content strategy.

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What is expected?

This role requires social savvy and the ability to identify the most interesting and relevant stories from across your company, which they’ll upload to a central dashboard for curation by the SRO Professional(s). 

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Activities

  • Finding the stories that people want to hear
  • Capturing photo and video content
  • Creating and uploading content
  • Feeding content to the SRO Professional

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Who?

The best candidates will have an area of expertise and are confident using social media. They could be in a variety of different roles, and will likely have lots of client interaction that will inspire ideas for content. Look at your content pillars and match them to individuals with experience in related areas and editorial experience.

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Attributes needed:

  • Editorial savvy and understanding of communications objectives
  • Intermediate technical/digital proficiency
  • Active on social media

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Time Investment:

  • 1 coaching session: 60 minutes
  • 9 online videos: 24 minutes
  • Assignments: 15 minutes per month
  • Editors meeting: 30 minutes per month
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