"We have our academy and a lot of in-house knowledge. Our colleagues have many stories to share, such as interviews or interesting theme articles. Through Apostle, we provide our employees with tools to share posts on their own channels easily. This allows us to demonstrate that we are a highly knowledge-intensive organization."

Lester Engelsman, Recruitment Marketer at Wyzer.

About Wyzer

At Wyzer, they work on contemporary public cases for local government. Wyzer was formed through the merger of Langhenkel-Talenter, a combination of Talenter and De Langhenkel Groep. In 2019, these two leading companies joined forces, becoming the largest and most knowledge-driven partner for local governments.

‍

Challenge

In 2019, Langhenkel Talenter (first Talenter, now Wyzer) started using Apostle, a welcome replacement for their previous internal email system, to encourage employees to share social media posts. Employees were asked via email to share messages from the company page or copy and paste them onto their social media accounts. "At that time, we realized that not everyone wanted to receive so many emails asking them to share. Moreover, it was too much manual work," said Lester Engelsman, Recruitment Marketer at Wyzer.

‍

Additionally, it was difficult to see whether these messages were being shared, Lester mentioned. "You would occasionally come across them, but you couldn't see specifically how often a message was shared." The growth in the number of employees created a need for a tool like Apostle. "Due to the merger of Talenter with Langhenkel, we gained new employees and noticed that we were becoming more active on social media. We also wanted a tool that could help us increase our brand awareness." Apostle provides Lester with a better overview of employees' sharing activity and the average reach of their posts. "We could also schedule ahead, making it easy for us. Everything we wanted was right there in Apostle, so we didn't need to compare other tools." Lester now schedules company page posts and employee posts in the Apostle platform.

‍

‍

Approach

Wyzer started with a six-month pilot. During this pilot, a content strategy was developed in collaboration with Apostle, forming the basis for the social media posts suggested to employees. A small group of employees started using the platform and were presented with the initial posts. Within Wyzer, different domains are linked to groups of employees in the platform, ensuring that these employees are only presented with relevant content that matches their field. The group of brand ambassadors gradually expanded, including recruiters who primarily shared job vacancies and employer branding content. Currently, 82 out of 100/150 employees actively share content on their social media channels as brand ambassadors of the organization. Lester now fully activates brand ambassadors himself. "With the new sign-up page from the updated version of Apostle, we can simply send a short email to external employees explaining Apostle. From there, they choose whether or not to participate and sign up through the sign-up page." Employees are added directly to the platform, enabling them to start sharing posts immediately.

‍

In the past, employees mainly shared job vacancies, but Wyzer does much more. "We have our own academy and a lot of in-house knowledge. Our colleagues have many stories to share, such as interviews or interesting theme articles. Through Apostle, we provide our employees with the tools to share on their own channels easily. This allows us to demonstrate that we are a highly knowledge-intensive organization," emphasized Lester.

‍

Results

For Lester, the added value of Apostle is straightforward: the ease of sharing posts on social media, gaining insight into its impact and seeing how actively employees share. "When we put a post on our company page, it reaches 18,000 people, and that's for a very successful post. The average reach often falls between 3,000 and 6,000. Now, let's say 20 employees also share the same post, and we see an average reach of 2,000 for each shared post. We made the calculation quickly. Especially when combined, we see the reach grow significantly." Additionally, Lester noticed that employees have started sharing more through Apostle and on their own. The number of website visitors increases monthly, and Lester partially attributes it to Apostle's effect.

‍

Rebranding Wyzer

"When I look at Apostle, I also consider the situations our organization has been through. We had two name changes in three years. By using Apostle, we have been able to increase our brand awareness. The ease with which we schedule posts for all our employees contributes to our reach being so high that our name is truly recognized within our fields. That's why we're delighted with Apostle," concludes Lester.

‍