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Varietas Foundation is an organization with 30 elementary schools in Twente and Salland, the Netherlands. Like many other educational organizations, Varietas was struggling with a staff shortage. Teachers now know how to easily find Varietas when there is an open vacancy, and 30 to 40 vacancies are filled yearly. At the same time, other school communities in the market consider it increasingly difficult to fill vacancies.
Since March 2022, Varietas has focused on activating their colleagues as brand ambassadors on social media with support from our partner Koersgenoten. Since then, they have focused much more on employer branding by telling with 35 teachers on social media how much fun it is to work at Varietas. In addition, they also share vacancies on the schools' company pages. This combination produces sufficient responses.
In 2023, 5.44% of Varietas' web traffic came through Apostle. A total of 513 posts were shared on social media, reaching more than 300,000 people. Additionally, over 260 applications were received for open positions. Thanks to the proper use of employer branding, Varietas has managed to expand its team with suitable colleagues.
Shared 513 posts on social media
Reached more than 300,000 people
260+ applications for open vacancies
ZZP-wetgeving: benut de kansen via de sociale netwerken van collega’s en maak van ZZP’ers vaste collega’s
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