Phase 5: Performance-Driven – Measurable Impact with the Powerful Combination of Employee Advocacy, Local Heroes, and Paid Advertising

With management involvement and a wide network of employees and local partners, every level of the organization contributes to cohesive and powerful brand communication. Advanced Business Intelligence (BI) tools and CRM/ATS integrations allow organizations to measure and continuously optimize each campaign’s impact. Paid advertising amplifies the efforts of employees and local partners by reaching specific audiences even more effectively, making the social media strategy an active contributor to business goals.

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Characteristics of the Performance-Driven Phase

• Complete integration of employees and local partners: Both employees and local partners act as brand representatives, creating a unified and powerful brand message.
• Optimization through BI tools: Business Intelligence tools provide insights into the performance of each post and ad, allowing for data-driven campaign optimization.
• Combination of owned, earned, and paid media: The strategy includes both organic and paid efforts for maximum reach.
• High measurability and optimization: Campaign results are analyzed and enhanced based on comprehensive data, leading to continuous strategy improvement.

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Does This Sound Familiar?

The Performance-Driven phase is ideal for organizations that see social media as a strategic, measurable part of their business objectives. Companies aiming for maximum impact and value through deep social media integration with their goals for recruitment, HR, sales, and marketing will gain the most benefits. This phase is especially valuable for organizations that want to use social media strategically to contribute significantly to growth, revenue, and broader business goals.

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The Power of the Performance-Driven Phase within the Social Strategy Readiness Model

The Performance-Driven phase is the ultimate step in the Social Strategy Readiness Model. By fully aligning social media with business goals through both technology and strategy, companies can maximize the value of their efforts. Social media becomes an essential, measurable component of the business strategy, contributing directly to achieving objectives like revenue growth and brand development.