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last updated:
October 8, 2024
About the SRO framework

SRO program: the Social Ambassador

Social Ambassadors are the final step in bringing the stories that have been gathered, curated and visualized to life. And the great news is, it’s also a role that can be completed with just a few clicks.

These people are the beating heart of the framework. Once content has been located, created, and curated, they release it to their networks. Of course, the SRO Professionals, activators, and creators will also be fulfilling the Social Ambassador role by posting content on their accounts.

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What is expected?

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Your Social Ambassadors are the employees and stakeholders who post your content on their personal accounts. They are the final piece of the puzzle, shining a light on your company’s activities, and building brand awareness. This gives their followers an invaluable insight into what it’s like to work for your company. It also provides insight into company content for lead generation and builds general awareness.

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Activities

  • Posting on their personal accounts

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Who?

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The great news is that anyone who wants to be involved can do this role - the more brand ambassadors the better. It’s the perfect opportunity for someone who wants to get involved in communications, starting at a level they can feel comfortable with.

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Attributes needed:

  • Active on social media platforms
  • Basic digital skills - but all training will be provided
  • Enthusiasm!

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Time Investment:


One coach session: 60 minutes

Assignments: 5 minutes per month

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In the performance-driven phase, social media is fully integrated into business objectives. This phase combines owned, earned, and paid media, leveraging authentic content from employees and local representatives along with targeted paid ads for maximum reach and impact. Social media is no longer just a channel here; it’s a strategic, measurable part of the business strategy, directly supporting key processes like sales and recruitment.

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Phase 4: Collaborate – Large-Scale Involvement of Employees or Local Partners

In the Collaborate phase, social media is utilized more broadly to further spread and strengthen the brand message. Thanks to management support from the previous phase, there’s greater organizational buy-in. Employees or local partners now understand how social media contributes to broader business goals. In this phase, companies can choose to activate either a larger group of employees as brand ambassadors or local partners such as dealers, franchisees, and other brand representatives through the local hero approach.

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