Client Case: Wienerberger
Wienerberger, an international leader in sustainable ceramic building and paving materials, faced the challenge of engaging their sales team, many of whom were not accustomed to social media usage, particularly on platforms like LinkedIn. Recognizing the need to support employees in sharing content effectively, they introduced Apostle as a solution. By pre-approving and editing content, Apostle simplified the process for employees, encouraging them to share messages across various channels with ease. This approach not only increased visibility for the organization but also boosted employee engagement, with personnel content receiving positive responses and higher views compared to general posts. Wienerberger's sales team, now confident in using social media, has become more active in sharing varied content, further enhancing the organization's online presence and employee satisfaction. With Apostle's assistance, Wienerberger achieved significant progress in social media utilization within just six months, setting a promising trajectory for future success.