SRO Resources

Welcome to our SRO resource hub. Discover insightful blogs, real-world case studies, enlightening masterclasses, and helpfull downloadables.

About the SRO framework
Blog

SRO Always On: A Continuous Social Media Strategy for Measurable Impact

The SRO Always On framework is designed to help organizations implement and continuously optimize their social media strategies, ensuring alignment with business objectives.

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Marketing
Case

Bridgestone Mobility Solutions

Discover how Bridgestone Mobility Solutions transformed their social media strategy using Apostle, empowering employees to become brand ambassadors. Learn how this shift led to increased engagement, a stronger employer-employee connection, and recognition as a top social media voice in their industry. Explore the impact of authentic storytelling and employee empowerment on rebranding and talent attraction.

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Employee advocacy software
Benchmark Report

Employee Advocacy Benchmark Report 2024

How active are you and your colleagues on social media compared to other organizations? What benefits is your organization missing out on? Find out in our Employee Advocacy Benchmark Report 2024 and unlock the potential to optimize your social reach!

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Categories

Social Reach Optimization
Employee advocacy software
Business goals
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Blogs & news
Client cases
Masterclasses
Handouts
About the SRO framework

SRO Always On: A Continuous Social Media Strategy for Measurable Impact

The SRO Always On framework is designed to help organizations implement and continuously optimize their social media strategies, ensuring alignment with business objectives.

Read more
About SRO

Executive profiling: Elevating brand credibility through thought leadership

In today’s digital landscape, building a trustworthy brand demands more than traditional advertising. One effective strategy is executive profiling, where company leaders share their insights and expertise on social media to position themselves as thought leaders. By discussing industry trends, company values, and relevant topics rather than solely focusing on products or services, leaders bring a relatable, human element to the brand, strengthening its identity.

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About SRO

Phase 5: Performance-Driven – Measurable Impact with the Powerful Combination of Employee Advocacy, Local Heroes, and Paid Advertising

In the performance-driven phase, social media is fully integrated into business objectives. This phase combines owned, earned, and paid media, leveraging authentic content from employees and local representatives along with targeted paid ads for maximum reach and impact. Social media is no longer just a channel here; it’s a strategic, measurable part of the business strategy, directly supporting key processes like sales and recruitment.

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About SRO

Phase 4: Collaborate – Large-Scale Involvement of Employees or Local Partners

In the Collaborate phase, social media is utilized more broadly to further spread and strengthen the brand message. Thanks to management support from the previous phase, there’s greater organizational buy-in. Employees or local partners now understand how social media contributes to broader business goals. In this phase, companies can choose to activate either a larger group of employees as brand ambassadors or local partners such as dealers, franchisees, and other brand representatives through the local hero approach.

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About SRO

Phase 3: Experimentation – First Steps in Employee Advocacy

In the Experimentation phase, organizations begin to see the benefits of employee advocacy by actively involving both management and employees in their social media strategy. Social media usage expands in this phase, incorporating owned and earned media. Employees and management use their personal profiles to amplify the brand message, allowing for experimentation with varied content types like videos and stories to maximize engagement and reach.

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About SRO

Phase 2: Basic Publishing – Building Consistency

In the Basic Publishing phase, social media takes on a more defined role within the organization. Companies start using a simple content calendar, enabling them to publish regularly and build a steady presence. Social media is now seen as a more important communication channel, primarily utilizing owned media like company profiles, without extended support from employees or paid channels. Content mainly includes updates on products, services, or company news, with limited variation or interaction with the audience.

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Recruitment

Client Case: UMC Utrecht

Recognizing the power of employees' personal experiences in showcasing the organization, UMC Utrecht partnered with Apostle to create an innovative platform. By leveraging authentic stories shared by healthcare workers on social media, UMC Utrecht effectively promoted job vacancies and enhanced its employer image. The strategy resulted in increased engagement on platforms like LinkedIn, Facebook, and Instagram, with up to 2.6 times more registrations for vacancies due to the use of authentic visual content in advertisements. This personalized approach, combining corporate and employer branding, proved highly effective in recruitment, highlighting the importance of storytelling in attracting talent.

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Marketing

Partner Case: Arthur & Brent

Arthur & Brent leveraged Apostle’s software to streamline social media management for clients, enhancing online visibility and saving time through a single dashboard. This integration added value to their services, strengthening employer branding and expanding client engagement through both corporate and personal channels. The "Working at the WOCO" campaign, in particular, successfully improved the image of housing corporations. The partnership with Apostle provided immediate support and efficient customer service, leading to increased client satisfaction and new revenue opportunities. Lizette Overman, Social Media Content Creator at Arthur & Brent, highlights the convenience and efficiency of managing multiple clients’ social media posts through one platform.

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About the software
Dutch

Contentcreatie in Apostle's composer: maak optimaal gebruik van alle functionaliteiten

Ontdek alle features die Apostle's composer nog meer te bieden heeft👀 Je hebt veel opties wanneer je een post opstelt in Apostle. Gebruik jij alle features? In dit webinar neemt Stefan je mee door alle features, zodat jij nog meer uit de composer kunt halen.

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About the software
Dutch

Hoe haal ik alles uit mijn nieuwe statistieken in Apostle?

Vernieuwde statistieken in Apostle: alle ins en outs👀 Met de nieuwe statistieken krijg je een diepgaand inzicht in de individuele prestaties van je ambassadeurs en kun je de prestaties van je gehele team volgen, analyseren en optimaliseren. Bekijk welke posts, topics en groepen het beste hebben gepresteerd en welke strategieën het effectiefst zijn. In dit webinar neemt Guus je mee door de belangrijkste metrics en helpt hij je met praktische tips.

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About the software
English

How do I get the most out of the new statistics page in Apostle?

Renewed statistics in Apostle: all the ins and outs👀 The new statistics give you deep insight into the individual performance of your brand ambassadors and allow you to track, analyze, and optimize the performance of your entire team. See which posts, topics, and groups have performed best and which strategies are most effective. In this webinar, Guus takes you through key metrics and helps you with practical tips.

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About the SRO framework
Dutch

Verbeter jouw merkambassadeursprogramma: het belang van de contentstrategie en structuur in Apostle

Het implementeren van een goede contentstrategie en structuur in Apostle is hét fundament voor jouw merkambassadeursprogramma. In dit webinar legt Stefan uit wat het belang is van een krachtige strategie en structuur in Apostle en helpt hij je met praktische tips hoe je dit aanpakt.

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About the software
English

Content creation in the composer: ​​​​​​​how to make the best use of all functionalities

You have a lot of options when creating a post in Apostle. In this webinar, Stefan will tell you everything you need to know. You will learn how to...

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About the SRO framework
English

Maximizing Your Brand Ambassador Program: The Importance of a Content Strategy and Structure in Apostle

Implementing your content strategy and structure in Apostle is the fundament of your brand ambassador program. In this webinar, we will explain the importance of a good strategy and structure in Apostle and guide you with practical tips on how to set this up.

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Employee advocacy software

Employee Advocacy Benchmark Report 2024

How active are you and your colleagues on social media compared to other organizations? What benefits is your organization missing out on? Find out in our Employee Advocacy Benchmark Report 2024 and unlock the potential to optimize your social reach!
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Social Reach Optimization

SRO white paper

Upgrade your traditional social media strategy. Download the SRO white paper and discover the benefits of brand ambassadors and authentic content!
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Employee advocacy starter guide

This starter guide includes 5 steps to a successful employee advocacy program. After reading this guide you will know: practical tips to get you started, what employee advocacy is and how to set up a successful program and how to get more reach, leads, customers, and job applicants.
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Social Reach Optimization

Employee advocacy (ROIs)

Boost your Reach and Engagement with Employee Advocacy. Achieve your business objectives in marketing, sales, HR, and recruitment more quickly. Read more about the return on investments of employee advocacy and how to persuade your management.
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Social Reach Optimization

Increase brand ambassadors’ activity with a white label app

Transform our Apostle app into the branding of your company. Truly connect with your brand ambassadors and improve the results of your ambassador program with our white label mobile app. The trusted and user-friendly Apostle app, but completely transformed to your corporate identity. Get access to your own mobile application with your company name, branding and logo in the appstores.
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Social Reach Optimization

Social Reach Optimization: The 6 benefits for HR managers

SRO has more benefits than just increasing online reach and employer branding on social media. This white paper will dive deeper into the internal advantages for your HR department and results that can be achieved.
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Social PublishingEmployee Advocacy First StepsEmployee Advocacy ProActivate Local HeroesSocial AnalyticsIntegrationsWhite Label OptionsSRO Framework
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Resources

BlogsCase StudiesBenchmark Report 2024Employee Advocacy ROI'sWhite Label BrochureSRO White PaperSRO: The 6 Benefits for HREmployee Advocacy Guide

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