SRO Resources

Welcome to our SRO resource hub. Discover insightful blogs, real-world case studies, enlightening masterclasses, and helpfull downloadables.

About the SRO framework
Blog

SRO Always On: A Continuous Social Media Strategy for Measurable Impact

The SRO Always On framework is designed to help organizations implement and continuously optimize their social media strategies, ensuring alignment with business objectives.

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Marketing
Case

Bridgestone Mobility Solutions

Discover how Bridgestone Mobility Solutions transformed their social media strategy using Apostle, empowering employees to become brand ambassadors. Learn how this shift led to increased engagement, a stronger employer-employee connection, and recognition as a top social media voice in their industry. Explore the impact of authentic storytelling and employee empowerment on rebranding and talent attraction.

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Employee advocacy software
Benchmark Report

Employee Advocacy Benchmark Report 2024

How active are you and your colleagues on social media compared to other organizations? What benefits is your organization missing out on? Find out in our Employee Advocacy Benchmark Report 2024 and unlock the potential to optimize your social reach!

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Categories

Social Reach Optimization
Employee advocacy software
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Blogs & news
Client cases
Masterclasses
Handouts
About SRO

Phase 1: Ad Hoc – The First Steps on Social Media

In the Ad Hoc phase, companies are just beginning to engage on social media, often without a specific strategy or structure. Social media is treated as an add-on, with posts appearing sporadically on a single company profile. The focus here is solely on owned media, with no additional support from earned or paid media. Typically, one or two employees without a designated social media role handle posting, so it often falls by the wayside when other priorities arise. With no planning tools or supporting technology, posts are created manually and lack consistency.

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About SRO

Growing Organizations with the Social Strategy Readiness Model

As social media becomes an increasingly integral part of business strategy, many organizations face the challenge of evolving from an ad-hoc approach to a fully integrated, data-driven, and performance-focused system. The Social Strategy Readiness Model (SSRM) provides a growth pathway from a basic approach to a refined strategy where social media consistently contributes to business objectives. For organizations to adopt and thrive within this model, management support is essential: leadership must recognize social media as a strategic tool and actively back it.

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Recruitment

Recruitment Made Easy: Automate the Flow from Social Post to Candidate in Your ATS

Recruiting top talent can be a complex and time-consuming process, especially for organizations with many job openings. Managing large volumes of candidates, filtering out unqualified applicants, talking to qualified applicants, and keeping track of communication can quickly become overwhelming. This is where an automated recruitment flow can transform your hiring process, making it more streamlined, effective, and candidate-friendly. But most of all: recruiter-friendly.

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Organization with employees

Unlock the Power of Your Colleagues with Our Employee Advocacy Program

In today's digital world, your colleagues are more than just your team members—they are your greatest advocates. With our Employee Advocacy Program, designed to complement Apostle's employee advocacy software and Social Reach Optimization (SRO) Framework, you can harness the power of your workforce to boost your organization's online presence, strengthen your brand, and achieve your business goals. This program isn't just about software; it's about transforming your colleagues into enthusiastic brand ambassadors. The program contains on-site training sessions to ensure effective knowledge transfer, empowering your team to become powerful advocates for your brand.

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About the software

Ultimate Combo Plan

The Ultimate Combo plan is Apostle’s most comprehensive solution, designed for companies that want to fully optimize their social media reach by combining both internal and external advocacy. This plan unites the power of our Core, Activate and Local Hero packages, allowing you to engage employees, dealers, franchisees, clients, and partners all within one unified platform. If your company is serious about leveraging every available channel to boost its social media presence, the Ultimate Combo plan offers the complete toolkit to make it happen.

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About the software

Local Hero Plan

The Local Hero plan is perfect for companies looking to focus their advocacy strategy entirely on external stakeholders. This plan enables you to include dealers, franchisees, clients, or partners in your social media efforts, expanding your reach and amplifying your brand’s impact without involving internal employees. Local Hero is a standalone subscription specifically designed for businesses dedicated to external advocacy. If your company is ready to tap into new networks and elevate its social media strategy, Local Hero provides the tools to make it happen.

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Recruitment

Client Case: UMC Utrecht

Recognizing the power of employees' personal experiences in showcasing the organization, UMC Utrecht partnered with Apostle to create an innovative platform. By leveraging authentic stories shared by healthcare workers on social media, UMC Utrecht effectively promoted job vacancies and enhanced its employer image. The strategy resulted in increased engagement on platforms like LinkedIn, Facebook, and Instagram, with up to 2.6 times more registrations for vacancies due to the use of authentic visual content in advertisements. This personalized approach, combining corporate and employer branding, proved highly effective in recruitment, highlighting the importance of storytelling in attracting talent.

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Marketing

Partner Case: Arthur & Brent

Arthur & Brent leveraged Apostle’s software to streamline social media management for clients, enhancing online visibility and saving time through a single dashboard. This integration added value to their services, strengthening employer branding and expanding client engagement through both corporate and personal channels. The "Working at the WOCO" campaign, in particular, successfully improved the image of housing corporations. The partnership with Apostle provided immediate support and efficient customer service, leading to increased client satisfaction and new revenue opportunities. Lizette Overman, Social Media Content Creator at Arthur & Brent, highlights the convenience and efficiency of managing multiple clients’ social media posts through one platform.

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About the software
Dutch

Contentcreatie in Apostle's composer: maak optimaal gebruik van alle functionaliteiten

Ontdek alle features die Apostle's composer nog meer te bieden heeft👀 Je hebt veel opties wanneer je een post opstelt in Apostle. Gebruik jij alle features? In dit webinar neemt Stefan je mee door alle features, zodat jij nog meer uit de composer kunt halen.

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About the software
Dutch

Hoe haal ik alles uit mijn nieuwe statistieken in Apostle?

Vernieuwde statistieken in Apostle: alle ins en outs👀 Met de nieuwe statistieken krijg je een diepgaand inzicht in de individuele prestaties van je ambassadeurs en kun je de prestaties van je gehele team volgen, analyseren en optimaliseren. Bekijk welke posts, topics en groepen het beste hebben gepresteerd en welke strategieën het effectiefst zijn. In dit webinar neemt Guus je mee door de belangrijkste metrics en helpt hij je met praktische tips.

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About the software
English

How do I get the most out of the new statistics page in Apostle?

Renewed statistics in Apostle: all the ins and outs👀 The new statistics give you deep insight into the individual performance of your brand ambassadors and allow you to track, analyze, and optimize the performance of your entire team. See which posts, topics, and groups have performed best and which strategies are most effective. In this webinar, Guus takes you through key metrics and helps you with practical tips.

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About the SRO framework
Dutch

Verbeter jouw merkambassadeursprogramma: het belang van de contentstrategie en structuur in Apostle

Het implementeren van een goede contentstrategie en structuur in Apostle is hét fundament voor jouw merkambassadeursprogramma. In dit webinar legt Stefan uit wat het belang is van een krachtige strategie en structuur in Apostle en helpt hij je met praktische tips hoe je dit aanpakt.

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About the software
English

Content creation in the composer: ​​​​​​​how to make the best use of all functionalities

You have a lot of options when creating a post in Apostle. In this webinar, Stefan will tell you everything you need to know. You will learn how to...

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About the SRO framework
English

Maximizing Your Brand Ambassador Program: The Importance of a Content Strategy and Structure in Apostle

Implementing your content strategy and structure in Apostle is the fundament of your brand ambassador program. In this webinar, we will explain the importance of a good strategy and structure in Apostle and guide you with practical tips on how to set this up.

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Employee advocacy software

Employee Advocacy Benchmark Report 2024

How active are you and your colleagues on social media compared to other organizations? What benefits is your organization missing out on? Find out in our Employee Advocacy Benchmark Report 2024 and unlock the potential to optimize your social reach!
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Social Reach Optimization

SRO white paper

Upgrade your traditional social media strategy. Download the SRO white paper and discover the benefits of brand ambassadors and authentic content!
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Employee advocacy starter guide

This starter guide includes 5 steps to a successful employee advocacy program. After reading this guide you will know: practical tips to get you started, what employee advocacy is and how to set up a successful program and how to get more reach, leads, customers, and job applicants.
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Social Reach Optimization

Employee advocacy (ROIs)

Boost your Reach and Engagement with Employee Advocacy. Achieve your business objectives in marketing, sales, HR, and recruitment more quickly. Read more about the return on investments of employee advocacy and how to persuade your management.
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Social Reach Optimization

Increase brand ambassadors’ activity with a white label app

Transform our Apostle app into the branding of your company. Truly connect with your brand ambassadors and improve the results of your ambassador program with our white label mobile app. The trusted and user-friendly Apostle app, but completely transformed to your corporate identity. Get access to your own mobile application with your company name, branding and logo in the appstores.
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Social Reach Optimization

Social Reach Optimization: The 6 benefits for HR managers

SRO has more benefits than just increasing online reach and employer branding on social media. This white paper will dive deeper into the internal advantages for your HR department and results that can be achieved.
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